The secret pattern to Google’s recent updates

google-penguin-update

Have you noticed something about Google recently? Something's happening to its algorithm that's slowly creeping up on Web publishers big and small, threatening their livelihoods, and keeping SEOs guessing (and complaining). The constant changes over the past 18 months have led to rankings that are ever-changing, with no pattern to them, and no way to tell why one site ranks when another doesn't. But there is a pattern. Look carefully at the results of the updates, and you can infer Google's long-term goal. And it's not pretty! … [Read more...]